Originally published in Enterprise Observer on September 28, 2020. The text below is adapted from the scanned PDF layout.
From brand awareness to genetics awareness
The article argues that if China’s swine industry wants high-quality development, it must establish its own breeding brand at the source. Monita Mo’s effort to build Best Genetics is therefore described as a move from simple brand awareness toward a deeper awareness of genetic sovereignty.
The article points out that a breeding-stock brand is not merely a name or a market label. It must be supported by core herds, genetic evaluation, biosecurity, product consistency and customer service.
Persisting with local selection
Best Genetics is presented as a representative case of local breeding exploration. Rooted for years in the Chifeng base, the company has continued selecting animals around Chinese production conditions and market demand, working to reduce dependence on outside genetics.
That work requires patience. Genetic improvement cannot be achieved overnight. Only through years of data, continuous selection and strict measurement can a stable line and a real product advantage gradually take shape.
The industry value of a Chinese breeding brand
In closing, the report raises Best Genetics’ practice to the industry level: once China has its own swine breeding brand, the supply chain will be better able to withstand cycle volatility and outside uncertainty. Best Genetics’ long-term investment is part of building that resilience.
